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Khalifa media facade LG
New Life’s Good
On Air : 09. 2023
Client : LG
Agency : HSAD with ANIFRAME
LG New VI 런칭: LG의 새로운 얼굴을 전세계에 전달하다
NEW V.I.의 다양한 모습과 슬로건을 세계의 다양한 명소 속에 녹여 NEW V.I.의 매력을 발산하고, 다양한 표정과 움직임을 가진 LG의 NEW V.I.를 생동감 있게 전달하도록 기획하였습니다.
LG New V.I. Launch: Introducing LG’s New Face to the World
"We designed this project to showcase the charm of LG’s New Visual Identity (V.I.) by seamlessly integrating its various forms and slogans into iconic landmarks across the globe. Our goal was to vibrantly communicate the personality of the New V.I., highlighting its dynamic expressions and fluid movements."
(Khalifa_media facade 부분 제작)








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